Why outdoors?

This is what the science says

When we started our outdoor business, we did a highly unscientific survey asking 100 business leaders where they solved their problems best. It turned out that no one answered "in the office" but the answers were consistently "In the countryside", "On the running track", "In the boat", "When I walk the dog".

This triggered our curiosity and our search for science research in this area took us to the US and Japan where we found further support for working even more outdoors to better serve our clients. Below you will find examples of our discoveries.

We perform better outdoors

Anyone who exercises in nature knows that it feels easier to do so. Research now confirms that this is the case.

Shinrin-yoku - Forest bathing for development

Using our evolutionary history to move forward

Nature strengthens our executive attention

That interaction with nature improves our ability to pay attention and perform difficult tasks is clear from study after study.

McKinsey & Co: (Extremely) out of office for creativity and efficiency

McKinsey & Co writes about how the science that demonstrates the benefits of being outdoors can be used by businesses and other organizations.

Is it possible to move the office outdoors?

For a year and a half, around 50 employees in the city of Malmö have been testing outdoor work as part of a research project.

Sleep better outdoors

In a new study published in Current Biology, Dr. Kenneth Wright, a physiologist at the University of Colorado, shows that we sleep better outdoors.

The best temperature for economic development is 13 degrees

The best temperature for economic development is 13 degrees Celsius. A new study shows that the relationship between temperature and productivity is indeed linked.

Spontaneous attention in nature

When we spend time in nature, we are faced with impressions that do not require focused attention, which our senses take care of effortlessly.

Walking in nature makes you happier

Hiking in nature helps us manage stress while increasing our mental well-being.

The sun is good for the heart

Exposing the skin to sunlight lowers blood pressure, according to a new scientific study.

Happy with the soil

Increased serotinin levels from working with soil.

Happiness outdoors

Want to be happier? Get outside - preferably when it's 14 degrees.

The forest in our hearts

87% are positively or very positively affected by forests.

10 minutes in nature gives a positive feeling

Even a short time in nature gives you a positive frame of mind.

Improve your skills in nature

Studies at the Universities of California and Michigan show that contact with nature increases people's abilities.

Ability to learn and detect danger

The US military has studied how some soldiers use their abilities to detect roadside bombs and other hazards in war zones in Afghanistan and Iraq.

Nature gives power to change

There is a widely held belief among the Swedish population that being in nature is good for you.

Swedes in Nature

Swedes' motives for visiting nature have been studied.

Running in the forest is better than gym training

Professor Richard Mitchell conducted the study at Glasgow University in Scotland and nearly 2,000 physically active people participated in the study.

Lower your blood pressure in 5 minutes

Blood pressure drops if you walk in nature

Take a longer trip

How long has it been since you spent a whole day outdoors?

Andas

Breathe in nature and navigate a maze twice as fast

Creativity

Spending time in the wilderness boosts our creativity

The sounds of nature are restorative

Don't forget to listen when you are out in nature.

Lowering cholesterol

The sun's ultraviolet energy turns the cholesterol in your skin into vitamin D.

Less stress and better memory

When you relax in nature, the adrenal cortex reduces the production of the hormone cortisol.

Sunlight

Sunlight increases the production of both white and red blood cells.

Should we have coffee or go for a walk?

Being a leader can be lonely. A cup of coffee, a walk and someone to talk to can be a start.

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