why outdoors?
Swedes in Nature
Swedes' motives for visiting nature have been studied.
The results show that a majority feel a personal desire to experience nature.
60% want to go out in nature to exercise and keep their body in shape. 94% feel relaxed and harmonious when spending time there.
A visit to nature is thus perceived as rewarding for the soul, something that over 70 percent express as feeling in touch with the context of life during their stay.