Combining our business and outdoor interests
The trend of outdoor recreation and adventure has grown steadily over the past decades. During the pandemic, active outdoor recreation increased dramatically, mainly due to more leisure time due to domestic work, but also because some other leisure activities could not be carried out. Recent studies show that the new level of outdoor recreation is partly sustained, in part because more people have (re)discovered what nature provides in terms of health, well-being and space for reflection. In other words, good conditions for making good decisions.
Early on, we started thinking about how we could combine our interests in business and outdoor life to better serve our clients and one of our results was Business Basecamp™ which is a unique mobile conference concept that uses nature to create creative meetings. During the year, we will continue to develop our business so that more companies can achieve their goals with the help of nature.
