Nature gives power to change

In a 2005 survey of Swedes' views on forests and nature, four-fifths of respondents said that getting out into the forest and countryside is essential to their quality of life. Two fifths responded that it is absolutely necessary. Only four percent responded that nature is of no importance to their quality of life.

According to a survey conducted by researchers at the Institute for Futures Studies, as many as 94% of respondents said that spending time in nature makes them feel relaxed and harmonious. 72% thought that "spending time in nature gives me contact with the context of life and that's why I like being in nature". 64% felt that they "need to experience something that is not shaped by humans".

That this is not just a Swedish cultural phenomenon is shown by international research, such as three American studies from the early 1990s, where people were asked to recall a time when they were particularly stressed. Around two-thirds (69, 57 and 64% respectively) described a place in nature that allowed them to de-stress.

There seems to be no doubt that many people perceive nature as a place of well-being and strength.

A balanced body and brain combined with open minds means opportunities to think outside the box and are optimal conditions for developing your business.

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